Could Apple's next big thing be a car? Apple sees autonomous cars as ‘core’ technology, calls it ‘mother of all AI projects’ The auto sector, Apple CEO Tim Cook said, is being transformed by artificial intelligence and autonomous driving technology as well as by the development of better electric cars and the growth of ridesharing. The California technology colossus behind the iPhone has confirmed its interest in self-driving cars, but experts are trying to deduce the secretive company's plans for traction in a market where others have been speeding along. Apple co-founder Steve Jobs, who died in 2011, contemplated putting the company's hardware and software smarts to work in a car nearly a decade ago, according to reports in trade press. Speculation about an Apple Car became the stuff of myth, with much talk and little evidence until recently. In mid-June, Apple chief executive Tim Cook revealed that the company is focusing on software that powers self-driv...
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